Pro-gun TV ad riles
mayors
They
want equal time to rebut firearms industry’s position
WASHINGTON, Aug. 22 —
Mayors suing U.S. gun makers said Tuesday they deserve equal television time
to rebut a firearms industry ad they allege attacks their patriotism.
The ad links the
firearms manufacturers to patriots who fought at Gettysburg, Normandy and
the Mekong Delta.
ACTOR MARTIN SHEEN also
jumped into the fray, accusing the gun makers of using his younger brother,
Joe Estevez, to perform the ad’s voice-over so viewers would believe it
was him. Sheen and Estevez have similar voices.
"I want to set the
record straight and place the gun makers’ despicable deception on
notice," Sheen, a gun-control advocate, said in a written statement.
Sponsored by the
National Shooting Sports Federation, the ad shows a man plucking the stars
and stripes off an American flag. It links the firearms manufacturers to
patriots who fought at Gettysburg, Normandy and the Mekong Delta
"But now we are
being blamed for crime violence by this administration and big-city mayors
whose greedy lawyers are using your tax dollars to sue us for criminals they
won’t prosecute," the ad asserts.
The 60-second spot
aired nationwide during the Republican and Democratic conventions.
Mayor Joseph Ganim of
Bridgeport, Conn., one of several mayors attending a news conference, said
the ad amounts to a personal attack on the mayors and others involved in
suing the gun industry. As such they should be allowed equal time to
respond, he said.
The Federal
Communications Commission’s personal-attack rule requires the media to
notify persons or groups being attacked and then provide them equal time to
respond.
The mayors have written
to broadcasters and said they will file a formal complaint with the FCC if
they are denied time. Sheen, star of "The West Wing" TV series, is
narrating their response ad, which is not yet completed.
A spokeswoman for the
FCC did not return a phone call seeking comment.
Jim Chambers, vice
president of the National Shooting Sports Federation, said he stands by the
ad and bristled at the suggestion it was unpatriotic.
He said the choice of
Estevez as the narrator "has nothing whatsoever to do with who he was,
but with his professional capabilities as a speaker."
He said the ad, and
another one like it, would continue to run through the November elections
and the group would "spend what it takes to get our message across to
the people."
Thirty-three
communities have sued the gun industry demanding they make their guns safer
and do more to keep them out of children’s hands.
In March, Smith &
Wesson, the nation’s largest gun manufacturer, signed a pledge agreeing to
place trigger locks on weapons and make other safety modifications. In
return, cities would give Smith & Wesson a preference when buying guns
for law enforcement. So far, 411 communities have signed on.
Seven other gun makers
and an industry group are suing over the plan, which was reached after two
months of negotiations involving the company, state and local officials and
the Clinton administration. |